
I design experiences for digital products
with intention, clarity and care.
A curated selection of projects showcasing design excellence and innovation

Next-gen payment app with AI-powered insights

an e-learning platform designed to help Ethiopian Grade 12 students prepare for university entrance exams

Entertainment platform for Ethiopia showcasing events, festivals, masterclasses, and cultural experiences

Mobile platform for exploring construction materials, connecting with suppliers, and discovering the best deals in Ethiopia

Logistics platform connecting cargo owners, truck owners, drivers, and transport agents in Ethiopia

AI-powered next-generation finance super app for managing, growing, and securing personal, business, and enterprise financial needs

Redesigned official website for EVA Engineering to improve material discovery, supplier connections, and deal accessibility in Ethiopia

Civic engagement platform enabling citizens to submit environmental complaints, track reports, and support environmental protection efforts
With over 3 years of experience in product design, I've helped leading tech companies create beautiful, intuitive experiences that users love.
My approach combines deep user empathy with aesthetic precision, always pushing the boundaries of what's possible in digital design.
"I think in three layers: how it looks, how it's built, and how it moves. Miss one, and the experience falls apart."

Over 3 years designing products for companies and users.
Product Designer
Leading design for an AI Fintech and AI Investment banking project based in San Francisco
FRONT-END DEVELOPMENT INTERN
Ui/UX Designer and graphic designer
UX/UI Designer/Product Designer
Assistant 2D Animation Instructor
Instructed students in 2D animation techniques and principles.
Common questions about my design process, methodology, and approach to creating exceptional digital experiences
Still have questions? Feel free to reach out.
Feedback from colleagues and collaborators I've worked with
"Melat consistently demonstrated exceptional creativity, technical skill, and a strong commitment to delivering user-centered design. She merges creativity with technical insight — a proactive problem solver and fast learner who works exceptionally well under pressure."
Biruk Getachew
General Manager, Bk Technologies
"Melat brought strong product and UI/UX design skills to our team, taking ownership of several projects from concept through execution. Her ability to lead design work while staying closely tuned to the end user made a real difference in the quality of what we shipped."
Nahom T.
CEO, chronos