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Q3 GTM sync

Today4

confirm ICP alignment

Deal stalls - sales input

Q3 messaging rollout, are teams ready??

ICP Alignment Confirmation

• Agreed to narrow Q3 focus to mid-market finance and ops buyers

– SMB deprioritised for the quarter

– Paid campaigns paused until ICP doc is confirmed

Deal Stalls: Sales Input

• Jack flagged deals stalling at business case stage

– Marketing to build a business case template

– CS to share proof points from successful onboardings

• Follow-up scheduled for Tuesday

Q3 Messaging Rollout

• Sales and CS do not yet feel briefed on new messaging

– Lunch and learn session agreed

Next Steps

• Tanya: Update ICP doc and pause paid campaigns

• Rob: Scope business case template by Tuesday

• Jack: Collate CS proof points by Tuesday

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