Selected Work — 01
Hayley Chat, AI leasing assistant designed for multifamily renters.
Guided when possible. Generative when needed.
- AI Product
- Conversational UX
- Web
Selected Work — 02
Helix, the AI copilot that finds wasted ad spend and waits for your yes.
Sixty properties. Five kinds of waste. One human in the loop, always.
- AI Product
- B2B SaaS
- Product Management
Recommended
Approved
Applied
Impact
Exclude 27 zero-conversion blocks
$3,655per month, 62.7% of campaign spend
Applied · pushed to Google Ads
60properties under live audit
Four operator portfolios, hundreds of live campaigns, and nobody with the hours to audit them by hand.
My partWrote the context document the team and its AI tools built from.
5kinds of wasted spend
Each category carries its own detection logic, kept in an editable skill file instead of the model's weights.
My partAudited what was real and what was still mocked.
42blocks scored per campaign week
Seven days by six time bands, every block scored on what it spent against what it converted.
My partTurned user priorities into the ranking every design was judged against.
62.7%flagged in the first live audit
Findings become decision cards moving Recommended, Approved, Applied. Impact was designed, not yet shipped.
My partExplored seven board layouts, then wrote the audit that picked the winner.
1human approval, every time
Nothing reaches Google Ads until a person says yes. That gate is not a safety feature, it is the product.
My partRenamed EXECUTED to APPLIED so the product never overpromised.
Selected Work — 03
Case study 03, under construction.
Full write-up coming soon.