A product designer with an engineering mindset, turning complex ideas into working prototypes.

5kinds of wasted spend

Each category carries its own detection logic, kept in an editable skill file instead of the model's weights.

My partAudited what was real and what was still mocked.

42blocks scored per campaign week

Seven days by six time bands, every block scored on what it spent against what it converted.

My partTurned user priorities into the ranking every design was judged against.

62.7%flagged in the first live audit

Findings become decision cards moving Recommended, Approved, Applied. Impact was designed, not yet shipped.

My partExplored seven board layouts, then wrote the audit that picked the winner.

1human approval, every time

Nothing reaches Google Ads until a person says yes. That gate is not a safety feature, it is the product.

My partRenamed EXECUTED to APPLIED so the product never overpromised.